How does the supplier make use of different commercial modes and achieve the commercial success of 3G? And what are the popular 3G services in the international market at present?
Mobile Internet
Mobile Internet is undoubtedly the most popular 3G services in the current global market,ranked No. Grounds that Give Rise to Stain to 1, have achieved rapid growth around the world.
Wireless Broadband
At present many countries around the world, wireless broadband is an essential service, and is also the most important source of income of the operator. Due to there is not a fixed broadband infrastructure in many less-developed areas around the world and the cost of copper wire will be very high, The 3G wireless broadband service is very successful as an alternative to the fixed broadband.
Mobile Social Networking
The social networking has swept world already. Mobile social network services generally need to establish the mobile Internet website so that the member can search for and contact with their previous colleagues or new friends who share the same interest with them. Members can publish the logs, photos and video on personal pages in order to achieve interactive, And then communicate through email, instant news and messages. The facts prove that this is a basic means of communication, and even people with low-income are willing to pay. Facebook Mobile is one of the most successful mobile social networking portals.
Mobile advertisement
Mobile advertisement has made a hit on numerous markets in the world. Thanks to the obvious advantages on coverage, timeliness and pertinence, the rate of response to mobile advertisement is much higher than other ad media, so the ad-rate is relatively higher.
Mobile Commerce
Mobile commerce and mobile payment have also brought a lot of business opportunities for operators. So far, several hundred operators have involved in a series of mobile business activities, including mobile payment, P2P payment, mobile ticketing, POS payment, mobile wallet, etc. These services not only bring new revenue streams, but also can increase the brand switching costs, thereby reducing churn rate.
Mobile Video Service
Mobile video services can be described as luxury rather than necessity, Therefore, it needs the operators to cut down the prices to attract customers.
Mobile social welfare services
It refers to those which aims to improve people’s health, education and welfare services. These services are usually provided assistances by government organization or non-profit organizations. To operators, what make sense are that these services make contribution to communities and are helpful for government and watchdogs to establish some kind of rapport as well, in this way they could gain some financial support. Through such moves, operators can explore new business models at a low cost and risk.
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